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Caliber & Company
  • HOME
  • ABOUT US
  • WHO WE HELP
  • SOLUTIONS
  • CASE STUDIES
  • SUCCESS
  • CONNECT

CLIENT CASE: WORDY WHTEPAPERS

Joel Block is a compelling speaker and founder of the Advantage Player® Institute. He brings a wealth of wisdom to elite leaders by teaching strategies and sharing insight around how to get ahead and stay ahead.

 

Joel has an impressive following and connects with his audience through various channels including a weekly strategy paper focused on methods and tactics for creating winning outcomes. Because each issue includes complex topics and philosophies, the content can be lengthy and difficult to navigate at times. 

 

Joel came to Caliber & Company seeking a solution to increase readability and engagement with his audience. 

BEFORE

AFTER

OUR REVISIONS

  • Moved the action items to the first page with clear instruction on what steps readers can take immediately.


  • Added navigation and clickable links to help the reader quickly engage with specific concepts based on interest.


  • Removed unnecessary and distracting elements, i.e. numbering, footer text, and off brand colors.


  • Adjusted  layout to utilize white space, avoid paragraph breaks, adjust text size, and add page numbers.


  • Emphasized established branding with additional graphics and colors.

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